Stroke has a deadly new face
Posted 9th September, 2012
A television advertisement featuring a serial killer taking to a brain with a hammer is just one of the graphic ways the National Stroke Foundation is raising awareness of stroke as a deadly and underestimated disease that can strike anyone without warning – and at any time.
The ad campaign is running in tandem with a call to every member of our community – personally affected by stroke or not – to get up and help us make stroke matter to everyone in Australia. A stroke happens in Australia every 10 minutes. Many who do not die live their life with severe disability.
The new media campaign, Stroke – the silent killer, airs on television, radio and on billboards around Australia starting Sunday 9th September
View the campaign at www.fightstroke.com.au.
Launching the awareness campaign on the eve of National Stroke Week, National Stroke Foundation chief executive Dr Erin Lalor said the new TV radio and billboard advertisement was just one element of the organisation’s plans to step up awareness, concern and action in relation to stroke.
“Our new campaign is very confronting and it is intended to be,” Dr Lalor said.